05 — The decision
You've seenhow I decide.
Tell me the decision that keeps returning every time the project moves forward. Not a brief. Not a budget. Not a list. One honest answer to one question.
- You arrive
- Maybe I should get in touch.
- You leave
- I already know what conversation I want to have.
One question
Thedecisionsthatcostthemostaretheonesnobodywrotedown.